Nio’s Firefly, the Chinese electric vehicle (EV) brand, is targeting right-hand-drive (RHD) markets such as the UK, Japan, Australia, and parts of Southeast Asia, aiming to expand global reach while avoiding import tariffs. The move reflects Nio’s strategic plan to accelerate international growth and compete effectively in key EV markets. Firefly EV: Targeting Global Markets … Read more
Stellantis-backed Automotive Cells Company (ACC) is reportedly cancelling plans for a gigafactory in Italy, a move that could have significant implications for Europe’s EV battery production landscape. The decision highlights the complexities of scaling battery manufacturing and the challenges automakers face amid rising costs, supply chain pressures, and strategic realignments. Background: ACC and the Italian … Read more
Renault has announced that its Twingo electric vehicle (EV) will hit European roads in just two years, signaling the company’s determination to keep pace with fast-moving Chinese EV competitors. The move reflects Renault’s commitment to affordable, city-focused electric mobility and its strategy to remain competitive in the increasingly crowded EV market. Twingo EV: Renault’s Urban … Read more
BYD, the Chinese electric vehicle (EV) manufacturer, is making significant inroads in Europe, surpassing Tesla in the UK and closing the sales gap in Germany. The rapid growth highlights BYD’s increasing competitiveness in the European EV market, where premium brands and domestic players have long dominated. BYD’s UK Success In the UK, BYD’s sales have … Read more
BMW is placing high hopes on its Neue Klasse electric vehicles (EVs) to revitalize declining sales in China, the world’s largest automotive market. With growing competition from local EV brands and global rivals, BMW aims to leverage its next-generation EV platform to attract tech-savvy Chinese consumers and regain momentum. BMW’s China Challenge BMW has faced … Read more
BYD, the Chinese electric vehicle (EV) and hybrid manufacturer, announced plans to build its plug-in hybrid Seal U in Turkey, a strategic move that intensifies competition for European automakers in the premium and mid-range EV segment. The decision underscores BYD’s commitment to expanding its global footprint and challenging established brands on price, technology, and sustainability. … Read more
The future of the Audi A8, the brand’s flagship luxury sedan, is increasingly uncertain following Porsche’s strategic pivot toward electric vehicles (EVs). The shift has disrupted Audi’s internal planning and forced the company to re-evaluate its high-end model strategy in the rapidly evolving EV market. Porsche’s EV Pivot and Its Impact Porsche’s accelerated commitment to … Read more
Volvo Cars has introduced the ES90 electric SUV, positioning it as a solution for what the company calls “SUV fatigue”—the growing consumer desire for vehicles that offer the benefits of an SUV without the bulk, inefficiency, or conventional styling that can feel repetitive in the market. Understanding ‘SUV Fatigue’ SUVs dominate global car sales, but … Read more
Great Wall Motors, the Chinese automaker known for its SUVs and pickup trucks, is aiming to establish itself as a mainstream brand in Europe with a strategic focus on hybrid SUVs and city cars. The move reflects the company’s ambition to compete in the rapidly growing European electric and hybrid vehicle market while appealing to … Read more
Mazda has become the latest Japanese automaker to form a CO2 compliance pool in Europe in partnership with a Chinese automaker, signaling a strategic move to meet the European Union’s strict emissions targets while maintaining flexibility in vehicle production. What Is a CO2 Pool? A CO2 pool allows automakers to combine their fleet emissions with … Read more